Stephen Omiri, Chief Executive Officer of Eye Media speaks on Eye Radio's Dawn Show. May 19, 2023. | Photo: Awan Moses.

Today, on February 13, South Sudan joins the global community in commemorating World Radio Day.
As we celebrate the centenary of radio’s existence, it is valuable to reflect on the importance of radio and its influence on society, particularly in the context of South Sudan.

Radio continues to be the primary and influential source of accurate, reliable, and credible information in South Sudan.

In the ever-expanding world of social media and its vast array of information, radio continues to shine as a standout platform.

Radio is a great choice because of its convenience, ease of use, and cost-effectiveness.
In today’s modern era, radio can be found on mobile phones, in vehicles, and easily accessed over the internet.

Listening to radio in groups while driving or even while performing other tasks can be a great way to stay entertained and informed.

Radio provides a platform for individuals from all backgrounds to express their thoughts and perspectives on matters that impact their daily lives.

It amplifies the voices of those who may otherwise go unheard.

Today, in South Sudan, radio continues to be the primary source of news and information, particularly in rural areas where the majority of the population resides.

Nevertheless, despite their impressive track record, media outlets such as Eye Radio and community radio stations in the country continue to encounter numerous obstacles.

One of the major challenges faced is the decrease in funding for independent media and community radio, which poses a significant threat to their mission and existence.

Additional concerns revolve around the legal and regulatory landscape that impacts practitioners and journalists.

In South Sudan, media professionals are often viewed negatively, particularly in a climate of corruption and human rights abuses.

In today’s society, media professionals, particularly journalists, encounter numerous obstacles due to the prevalence of truth-skepticism.

Therefore, as we commemorate 100 years of radio today, it is important for us to show our support for independent media and community radio stations.

It is crucial that we support and enable journalists in their important work.

Supporting independent media is crucial for both democracy and business.

By supporting independent media, we can strengthen democracy and promote a thriving business environment.