Advertising firms given one week to obtain operating permits

The Central Equatoria State Ministry of Information has ordered advertising companies to obtain the required legal operating permits within one week.

The Ministry says the directive is aimed at preventing unauthorized advertising activities and resolving overlaps in revenue collection among different government agencies.

Speaking to Eye Radio this morning, Peter Ladu Tombe, Director General of the Ministry of Information and Communication, said the initiative is also intended to regulate advertising content and ensure it complies with approved information.

“We want to ensure this notification is properly communicated. Let the relevant individuals come to collect the document, and we are in the process of reaching out to them. That’s why we sent out invitations to advertisers to obtain the operating documents. If they do not come, our team will also go to verify in person,” he said.

Director Ladu instructed the concerned companies to comply with the notice within one week of working days from the date it is signed and issued.

“We have granted them a one-week period starting from the date of the signature. The document was signed yesterday, September 17th, 2026. This announcement will remain valid for one week,” he said.

“Additionally, we have a team and a committee overseeing the process, reminding them and providing notes to ensure they come here. We also have legal advice to help us manage and interpret this document to guide them accordingly,” he added.

The Ministry of Information and Communication says the State Cabinet has already approved a memo on billboard regulations and outdoor advertisements.

However, it says some government agencies have continued to issue approvals illegally despite the Cabinet decision.